Mexico 68: Setting the Standard

The 1968 Mexico Olympics logo and brand identity made an unforgettable mark on design history and set a precedent for what design was capable of. Its Op art beauty and sociopolitical applications left a resounding impact on Mexico City. The repetitive geometric forms simultaneously allude to ancient Mexican architecture and the olympic rings. Behind this Read the full article…

Cutting Room Floor: Berkshire Brewing Company

Over the years, we have built quite a few brands. In the process, we produce dozens and dozens of concepts, iterations and variations as we move from an idea to a complete brand. Our Cutting Room Floor series gives you a peek at some of the concepts that never made the cut. This month we give you Read the full article…

Join us for Crit Day June 28th!

The Value of Critique Here at Idea Collective, collaboration is crucial to producing high-quality creative work. The process of collaboration is many things at once: fun, frustrating, exhilarating, trying, rewarding. The list goes on. But we choose to work together because, at its best, collaboration is boundary pushing. We get better when we challenge ourselves Read the full article…

Cutting Room Floor: Bueno y Sano

Over the years, we have built quite a few brands. In the process, we produce dozens and dozens of concepts, iterations and variations as we move from an idea to a complete brand. Our Cutting Room Floor series gives you a peek at some of the concepts that never made the cut. This month we give you Read the full article…

Workshop 2.0

July 12th: ILLUSTRATOR 2.0 As you know, one of the central tools in the design and illustration world is Adobe Illustrator. This is an industry standard software for the development of logos, layouts and more. During our first workshop on Illustrator, we introduced our guests to the basic interface and demonstrated some basic tools and tricks. In our Read the full article…

8 Food & Beverage Brands, One Transformed Resort

Idea Collective is proud to announce the completion of an 18 month long branding project in which we concepted, named, branded and rolled out 8 new food and beverage concepts at the Diplomat Beach Resort. Partnering with Thayer Lodging (Brookfield) and a hospitality food & beverage consultant team (HWH), we helped completely transform the guest Read the full article…

Cutting Room Floor: Bristol’s Burgers

Over the years, we have built quite a few brands. In the process, we produce dozens and dozens of concepts, iterations and variations as we move from an idea to a complete brand. Our Cutting Room Floor series gives you a peek at some of the concepts that never made the cut. This month we Read the full article…

It’s All About the Details

The Idea Collective team produced some amazing work this past year. We’re glad someone noticed! We submitted work from three of our recent projects for the Ad Club of Western Massachusetts Creative Awards and proudly took home five awards. Here are some of our thoughts and behind the scenes insights on these projects.   Diplomat Read the full article…

What Is a Brand?

What is a brand? A brand is not an object; not a name, icon, symbol or mark. A brand is an experience. It is a wholistic set of materials and real-world experiences attempting to embody an emotion or a core mission. When one thinks of a brand, they think of a logo, a symbol. While the Read the full article…

Workshops Work, So Keep Learning.

The Idea Collective team is not only creative and knowledgeable, we love to share. This year the Idea Collective is hosting workshops on a wide range of creative topics that are free and open to the public. Through these Wednesday workshops, we intend to follow through on our commitment to support young creatives and local Read the full article…

On the importance of productive feedback

We synthesize a lot of information on a daily basis. Your brain wordlessly interprets thousands of signs and sights, facial expressions, sounds, and smells (for better or worse) at any given moment of any given day. We take a lot for granted in those non-verbal observations. Well-worn cognitive shortcuts help us make sense of the Read the full article…

Becoming a graphic designer

Sometimes I try and pinpoint the moment in which I finally felt like a professional. It’s more recent than you might think and I’m not sure becoming a professional came complete with the feeling of being a professional, but now I’m writing a blog post about it so I think I’ve arrived. I cut my Read the full article…