Roles

Branding, Packaging, Web, Social

Berkshire Brewing Company

Reinventing a 20-year old micro-brewery

In the wake of this complete brand and product overhaul, one fact became clear––with a great product and a collaboratively established vision, any company can successfully reinvent itself to enter highly competitive and growing markets through a thoughtful and strategic brand transformation.

Berkshire Brewing Company

Reinventing a 20-year old micro-brewery

In the wake of this complete brand and product overhaul, one fact became clear––with a great product and a collaboratively established vision, any company can successfully reinvent itself to enter highly competitive and growing markets through a thoughtful and strategic brand transformation.

Roles

Branding, Packaging, Web, Social

 

 

Repositioning for a new market

Berkshire Brewing Co., formerly BBC, began working with us with legitimate needs for a name and branding change. Presented with this necessity, the client sought to re-envision their entire brand and product line – something that had not be considered or updated for close to 20 years. What started as a tiny micro-brew company had grown organically to one of the largest distributing micro-brews in the region.

For Berkshire, we performed a complete company re-brand, that involved the development of a naming and packaging design system for over 25 unique beer flavors. Our team performed a mini naming and branding exercise for each beer, giving each product a unique experience and quality based on its content and market, while being sure each fit into the overall packaging system.

 

Social Media Campaigns promoting events, new beer releases, canning line launch and various holidays, 2017

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